packagedesign

Richard Baird will be contributing to The Dieline to cultivate our next Opinion Series: CRIT* tell us how you really feel. This Designer & Blogger will share a critique on packaging that merits discussion in addition to the weekly post that receives the most traffic. Read about Richard and check out his first CRIT* below. Be sure to come back (at least) every Tuesday to read Richard's CRIT* on the top post of the week!

Brandpersonality & Chocolate in one product.

We absolutely adore this packaging and the extra effort that was put into the product/packaging photo shoot. Simply gorgeous.

"The Sauza, 1800 and El Jimador tequila brands have captured double-digit share growth while the category leader Jose Cuervo is in decline.

"Bocanegra, craft beer made in Monterrey. It is a tribute to all working people.

The most important indulgence of the day and it features last weeks Trending topic from The Wrap: Stripes!

"The student brief was to create a brand for a concept jewellery company, Nue Galley, and to then use this as inspiration for packaging to suit a range of jewellery.

Check out these two package designs by Krista Farrell, a Senior Graphic Design student at the University of Wisconsin-Stout.

Designed by Happycentro, Italy.

Sabadì is a brand that mainly focuses, since its birth, to eatables that have a magic inside. The first product that came out of this brand is a “cioccolato di Modica”, a typical sicilian way of making chocolate, in this case made by extraordinary cocoa selected in Ecuador, in six combinations with strong personality. The raw materials used come from fair trade producers and Slow Food presidia with respect for small indigenous communities, the environment and biodiversity. We started by studying and designing the logo and entire brand identity, that had to match owner’s mood about business and life in general. Sabadì (sounds like Saturday in italian) is “… perhaps the day that does not exist… the day when we slow down, we reflect on what is really important…”. We then developed its first chocolate collection designing 6 characters, 6 packages and a crowner.

Designed by BrandOpus, United Kingdom.

BrandOpus have created a new brand identity and packaging design for Pipers Crisps Co. The Lincolnshire based company approached BrandOpus looking to reinforce the perception of Pipers as the tastiest crisp brand in Britain by discovering what makes the brand unique, allowing Pipers to own the ‘out of home’ crisp market. Pipers pride themselves on the artisan, handmade crisps that they have been supplying the most discerning outlets with for the past eight years. Pipers wanted to underline their passion for making crisps, and tasked BrandOpus to develop a bold and assertive identity and pack design which reflects the honest, straightforward ideals of the company. BrandOpus, who were appointed to work with the brand in October 2011 following a two-way pitch, recognised that to differentiate the multiple award-winning company from the competition, Pipers needed to have a role on the pack above and beyond the product itself. BrandOpus differentiated the brand, drawing out the unique, quirky elements that that make Pipers recognisable and distinctive. Specifically the agency developed the brand name to Pipers Crisp Co. to make it more ownable, placing the logo at the focal point of the pack to drive the presentation. The Piper was established as the quirky masthead, and now anchors the brand into the natural and rural provenance of the crisps. BrandOpus developed a colour palette for the brand, which allows clear navigation across the portfolio, making it easier for the loyal consumer to select their favourite flavour, and allowing standout that encourages new consumers to buy the brand. The flavour descriptors across the range of seven variants were updated to focus on origins, illustrating just how much care and attention has gone into sourcing the tastiest flavours possible. The revamped Pipers packs are available now from over 1400 of the best outlets throughout the UK, and the refreshed brand identity will be rolling out shortly across the website and other brand touch-points.

Designed by Wei Sun, a student at the Academy of Art University in San Francisco, United States.

Against the trend of vineyard-designated wines, the collective made a wine not from a single vineyard but from a baker’s dozen. The idea was to blend one ton of grapes from each to create a wine that is conspicuously connected to Napa Valley, a truest expression of what the valley has to offer. No one has ever tried to capture Napa in its totality. The concept of ‘mapping’ each appellations was born to reflect the idea’s complexity. Executed to express the boldness of the idea and its true meaning. The bold type reflect their belief, and the intricacies of the map express the vastness of their idea. A design that blends both complexity and simplicity together.

Designed by Labor | Country: United States

“Stain Solver is a true original. For the last 15 years (long before the “trendy” green cleaning product revolution), Stain Solver has been a leader in the “human friendly” Oxygen Bleach category. We endeavored to create a minimal identity system that sets Stain Solver apart from the typical heavy-handed cleaning product approach. It was a joy to redesign the 50lb bulk bucket that is often associated with nasty chemicals or Home Depot shopping. Now you can simply look through the new translucent square pail to see your Stain Solver like freshly fallen snow.”

Designed by Hans Renzler | Country: Austria

“Hand-crafted label design typed out with an old typewriter and numbered by the wine maker.”

Debbie Millman has worked in the design business for over 25 years.

She is President of the design division at Sterling Brands. She has been there for 17 years and in that time she has worked on the redesign of over 200 global brands.

Debbie is President Emeritus of the AIGA, the largest professional association for design. She is a contributing editor at Print Magazine, a design writer at FastCompany.com and Chair of the Masters in Branding Program at the School of Visual Arts in New York City. In 2005, she began hosting the first weekly radio talk show about design on the Internet. The show is titled “Design Matters with Debbie Millman” and it is now featured on DesignObserver.com. In 2011, the show was awarded a Cooper-Hewitt National Design Award.

Debbie is the author of five books on design including “Brand Thinking and Other Noble Pursuits,” (Allworth Press, 2011), “Look Both Ways: Illustrated Essays on the Intersection of Life and Design,” (HOW Books, 2009) and “How To Think Like A Great Graphic Designer” (Allworth Press, 2007)."

In short, Debbie Millman has done A LOT.  Aside from knowing the ins and outs of the design community, Debbie offers tremendous insights to every disussion and topic she covers.  The Dieline Package Design Conference Boston marks Debbie's return alongside branding master, Wally Olins!

Packaging line inspired by 40s and 50s patterns & kitchenware. More photos & an interview after the jump!

"Le Carré des Chocolatiers invites you to a sensory journey, to initiate you into the world of hand-crafted, contemporary-style chocolates.

The most popular in Lithuania “Lithuanian vodka” family yet again amazes us all with their extraordinary design.

"Heritage is a brand of single barrel bourbon whiskey who’s packaging reflects the age-old process of true whisky making.

"'L'Oreal's Pureology brand professional products (shampoos, conditioners, masques and treatments) have been literally flipped over on-shelf in sophisticated pearlescent toned, multi-tasking bottles designed to reflect their 100% vegan formulation and sustainable packaging.

CD packaging for a company that promotes the electronic music record labels of Sardinia.