packagedesign

"Flyt (Float in English) is a new range of juices from Norwegian producer Sunniva that utilises a high pressure pasteurising technique to retain the natural nutrients and flavour qualities associated with 100% freshly squeezed fruit.

ilovedust was asked by the brand team at Red Bull's London HQ to help illustrate a special edition redesign of the Red Bull can featuring world-renowned stunt rider Travis Pastrana with an aim to give consumers the chance to interact with one of their heroes.

ilovedust was asked by the brand team at Red Bull's London HQ to help illustrate a special edition redesign of the Red Bull can featuring world-renowned stunt rider Travis Pastrana with an aim to give consumers the chance to interact with one of their heroes.

While it was inspired by a painting from 1913, this label design reminds me of a more delicate and sophisticated version of today's Newspaper Blackout Poetry.

Designed by Rice Creative | Country: Vietnam

“Chocolate makers working directly at the source of the cacao farms are still very few and far between. Marou Faiseurs de Chocolat, based in Ho Chi Minh City (Saigon) is one such company who have created the first single origin gourmet bean-to-bar chocolate to come out of Vietnam. 

Marou was founded less than a year ago by two adventurous Frenchmen. They decided, to use the small amounts of cacao beans harvested, fermented and dried on small family farms throughout the Mekong Delta and southern highlands of Vietnam, to make an extraordinary chocolate.

Marou approached Rice Creative at the beginning of their adventure, with the mission to build the brand’s visual identity and packaging.”

“Inspired by Marou’s unique story, we sought to develop an identity and packaging system with the right mixture of modernity and tradition. The most exciting aspect of the product for us, was that each variant of Marou Chocolate could be based on the province from where the cacao beans grow. The geographical location of the farm and its soil determines the characteristics of the cacao beans and therefore the flavour of the chocolate.”

“After much deliberation, we found the simplest way to create a system for the bars was to name each bar after the province where it’s beans originated, and ascribe a natural colour-shift. Seeing the Trinitario cacao pods first hand, we found a greatly inspirational spectrum of hues. Deep vermillion to ochre yellow, grass green, midnight blue, and flushes of peacock aqua all appear.”

“We wanted the packaging to be strongly linked to Vietnam. We began collecting beautiful ceremonial papers that are still produced by artisanal printers in Cho Lon, the old Chinese quarter of Saigon. These papers are hand printed with intricate traditional lattice patterns. Typically, the patterns are adorned with illustrated fruits, flowers and auspicious animals. Inspired by this illustration style we hand drew our own original chocolate oriented ornaments of cacao pods, flowers and leaves, throwing in some heavenly looking clouds for the tropical monsoon. Our custom lattice pattern keeps a traditional look and creates a framework to incorporate some modernist typography, inspired by the old signage still found around the country.”

“To highlight the hand-made, artisanal quality of the chocolate itself, we commissioned a local printing shop to use the traditional silk-screen printing techniques to hand print the design in antique gold ink on each wrapper. The finished packaging is then given to Marou who then hand wrap the chocolate bars.”

Designed by Cartils | Country: United Kingdom

“This new introduction is specifically for the highly dynamic market in India, where there was a gap for this more premium variant of the existing Royal Stag which already sells over 10 million cases annually.”

"Since our client wanted to avoid a 'provenance-oriented' identity, we turned to the area of basic human aspirations.

The Dieline Package Design Conference is packed with sessions that are designed to help you become a better package designer.

Spruce up your package design process with expert advice on branding, creating first-class work on third-class budgets, understanding the minds of consumers, and more.

"Progress LLC is one of the largest food manufacturers in southern Russia. It owns Volozhka brand of packed cereals, mueslis, quick-cooking porridges and boil-in-bag cereals.

Top ten designs (by traffic)! This week they include a healthy mix of student, concept, and professional work- which ones are your favorites? 

Designed by Milos Zaric, Serbia.

Development of this package is seeking for package that fully meet the needs of excellent, simple and clear representation of product inside of it. Also to meet the needs for safety delivery of product from fabric to customer. Building visual, clear respond in customer mind is main purpose of this package. Simple typography with details tactile sensitive printing and carefully selected materials that both meet standards in price and processing. Developing package is built on sense of values. Materials used are low weight and strong providing a safe environment for product. Simple construction is easy to make and assemble anywhere.

Limited edition deluxe boxset (of 4000) including vinyls, CDs, DVDs and posters filled with unreleased content. Check out the production video below!

Designed by Jay Ressler, United States.

Lucky Layla Farms is a small town dairy farm in Plano, Texas. Since January of 1968, they have been producing quality “blue ribbon” products such as signature compound butters, and simply delicious unprocessed milk. A playfull, “county fair/blue ribbon” theme was choosen to portray the award winning, zero preservative nature of the Lucky Layla Brand. Providing a sense of Texas charm, the packaging portrays a dairy farm that focuses on quality products with an award winning attitude.

Designed by Plenum Brand Consultancy, Russia. Brand Consultant: Tatyana Kharitonova Brand Analyser: Katerina Palshina Creative Director: Nadya Yurinova Art Director: Egor Myznik Designer: Olga Balina Project Manager: Pavel Nesterenko

Plenum Brand Consultancy has created original bread packaging which is a bold move for the Russian market, providing a modern reappraisal of the graphical stereotypes and images of bread typical of the sector. Our aim was to communicate the indisputable quality of the bread provided by the modern manufacturing company Grain Holding. That is why the packaging concept reflects the idea of “Bread that speaks for itself”. This idea is visualised literally through a speech bubble containing an ironic remark about the name of each type of bread. A pictogram on the packaging displays all the product’s advantages at a glance. The bright, complementary colours on a white background, unusual for the sector, show simultaneously both the variety of available prod! ucts and their single brand identity. Russkii Khleb’s packaging is simple, clear and succinct, drawing the customer’s eye to the shelf and standing out from its competitors, as well as reflecting the modern image of the manufacturer. Text on the packaging: I am a split loaf. Bon appétit! I am Stolichny bread, good for the whole family! We are bran buns, very good for you! We are tasty Stolichny buns. Eat us!

Designed by Fammilia | Country: Spain

“Our story comes from Sicily (Italy), home of the meat cur, our great-grandparents came to the coast of the Basque Country on the trail of a top quality product and docked in Mutriku, where after being dazzled by the quality of fish from its shores settled and put into practice all his knowledge at the service of craftsmanship with the ultimate goal of achieving a conserved high quality fish. Conservas Billante was born.”

“Over 140 years of history have taught us to value and defend the traditional manufacturing methods, therefore, Conservas Billante firmly believe that this is the way to get a high quality standard at a time that is respectful of the environment. Furthermore, this allows us to boost the local fishing and the traditional culture of our coast.”

Designed by Boyoun Jung | Country: United States

“Under the creative direction of Neil Kraft, I designed the glass bottle. The bottle design elevated Smartwater’s positioning as a stylish and aspirational brand with prominent placement and distribution at trendy restaurants and hotels in the Atlanta and Los Angeles vicinities.

I maintained a simplistic and clean design while maintaining key Smartwater brand cues including the signature water drop. The design was received so well that distribution now extends to the New York City metropolitan area.”

"Betjeman & Barton takes pride in their rich history and tradition.

"Ame is sparkling juice drink from the UK, which takes pride in being the go-to non-alcoholic drink for special occasions.

You've gotta love the creativity behind the original illustrations and design for HR by Rebecca Schefkind.

Designed by Ben Suarez | Country: United States

“I wanted to take a different approach to skateboard product packaging and make them a bit more mature and clean. I strayed away from the usual bright and flashy style that we are used to seeing and created it with more of an industrial and ever so slightly grunged up appearance.”